Lucky Grahak & Digi Dhan Vyapar Yojna
The Government of India seeks to promote digital payment methods to encourage consumers and merchants to increasingly shift to these payment modes. To take this imitative forward, Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar Yojana for Merchants, will be launched on 25th December 2016 at Vigyan Bhavan. The schemes are aimed at encouraging people to move towards significantly higher usage of digital transactions through the offer of incentives. Winners will be selected on a daily and weekly basis under the Lucky Grahak Yojana and weekly basis under the Digi-Dhan Vyapar Yojana respectively, leading up to 14th April 2017, when the schemes will culminate with a mega draw. The draws for these events will be taken out in 100 different cities around the country, in a ceremony accompanied by a digital payments adoption fair called DigiDhan Mela. As part of the mela, to encourage adoption of digital payments by local residents, booths and help centers will be set up by banks and other stakeholders, where citizens can get apps downloaded and learn how to do digital transactions. The schemes will be implemented by National Payments Corporation of India (NPCI). Only those transactions that take place through RuPay Cards, USSD, UPI and AEPS are eligible for these schemes.
1) Daily reward of Rs 1000 to be given to 15,000 lucky Consumers for a period of 100 days;
2) Weekly prizes worth Rs 1 lakh, Rs 10,000 and Rs. 5000 for Consumers who use the alternate modes of digital Payments
3) This will include all forms of transactions viz. UPI, USSD, AEPS and RuPay Cards but will for the time being exclude transactions through Private Credit Cards and Digital Wallets.
1) Prizes for Merchants for all digital transactions conducted at Merchant establishments
2) Weekly prizes worth Rs. 50,000, Rs 5,000 and Rs. 2,500
3) Mega Prizes for consumers worth Rs 1 cr, 50 lakh, 25 lakh for digital transactions between 8th November, 2016 to 13th April, 2017 to be announced on 14th April, 2017
4) 3 Mega Prizes for merchants worth Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8th November, 2016 to 13th April, 2017 to be announced on 14th